Strategic Management of Customer Loyalty
Tuesday, June 30th, 2009Strategic Management of Customer Loyalty
By: Kate Tammemagi
We now know that building Customer Loyalty is key to success in any organization.
The philosophy was first articulated by Fredreich Reicheld who studied the relationship between three factors - customer satisfaction, customer loyalty and profits. (Bain & Company)
He stated several facts that seem glaringly clear now, but until […]
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